By David Hooper
If my story about on Marketing Lessons from a Las Vegas StripClub, made you blush, you should stop reading now.
Last week, during my Music Business Brainstorm in Las Vegas, acouple of my clients decided on a few room service options whichthe hotel catering department didn't provide, if you know what Imean. And while the subject will be titalating to some, thereare some good marketing lessons at play.
This one guy I want to talk about in particular called a serviceafter seeing an ad in one of the entertainment guides. Within anhour, his "date" arrived.
The first thing she did, according to him, was to discussprices. $1000 for everything.
When that wasn't an option, she gave him the option to get adance for $100...and than got him for all he was worth with an"upsell," which was about $300.
Lesson One... People buy based on emotion. After sampling theservice, he wanted more, and was able to justify the price.
And she did one more thing which I thought was great... Shecalled him back a couple of days later! He didn't take her up onthe offer, but I'm sure there are people that do.
Lesson Two... It is easier to sell an existing customer than itis a new one.
This lady probably makes thousands of dollars each year with afew simply followup calls. And you can do the same thing
Article Source: www.ArticlesBase.com
